Danielle Cohn: Are teen influencers being exploited?

US social media star Danielle Cohn has nearly four million followers on Instagram and 1.4 million on YouTube. She’s also one of TikTok’s biggest stars, with more than 13 million fans.

The young teenager’s photographs and their captions are often provocative.

She wears bikinis, lingerie and figure-hugging dresses, and her photo locations include bedrooms, pool-sides, and in one case lying beside a waxwork figure of the late Playboy founder Hugh Hefner, while wearing bunny ears.

Her recent brand collaborations include a women’s fashion label and an energy drink.

“What would u ask me if u knew my answer would be yes?” she wrote recently beside a picture of herself wearing a tight white dress, her hands above her head, in which she promoted a fashion brand.

She is managed by her mother.

But is this a good line of work for a teenager?

“Once on the internet, always on the internet,” says Rohan Midha, co-founder of the influencer agency PMYB.

“When she does hit 18 she may not be able to be doing these brand deals any more. It may not be a sustainable career.

“She may need to get a normal job, like everyone else… all of this stuff will come up when an employer searches her name.”

Mr Midha said he didn’t think young teenagers were capable of making such a huge decision about creating a specific identity that would follow them into adult life.

“I believe that often it’s an older relative or family member who has realised there is the opportunity to make some money in the short term and puts together a social strategy to grab the attention of the media,” he said.

Under UK law the employment of children below the age of 18 is heavily regulated but social media companies have no such obligations because they are not employing the children who use their platform, explains Keely Rushmore, partner at British law firm SA Law.

How about the brands they collaborate with?

“In the UK children can potentially enter into contracts for services personally, but this can be problematic,” she said.

“A way around this is to contract with the parents of the child instead, and I would expect that many brands choose this option in order to protect themselves.”

And there’s another issue – there’s a continuing debate about how old Danielle actually is.

Last week a man who said he was her estranged father, Dustin Cohn, wrote a long Facebook post in which he said he was unhappy with her online activities and claimed that Danielle was just 13 years old.

He has previously released a document which he says is her birth certificate.

His intervention made headlines across the world, including in the UK’s Sun newspaper, the New Zealand Herald, and Canada’s Toronto Sun.

Danielle issued an angry response to her father’s claims, saying she was “living her best life”.

However, she did not mention her age.

According to Danielle’s bio, and previous assertions by Danielle herself, she is 15.

When contacted for comment, her mother told the BBC: “I really think you guys need to leave it alone.”

Whatever her true age, some of the suggestive images date back more than two years on Danielle’s Instagram account.

She’s also no stranger to controversy after a video which appeared to show her getting married and revealing a pregnancy were released this summer – this turned out to be a promotion for a music video.

Her mother argues that what her daughter is doing is for her own benefit.

She said previously: “You might not agree with what my daughter [posts] or what she does, but at this age she [is] setting up her life… she [can] become a millionaire at her age.”

While Danielle Cohn appears to have a good relationship with her mother, who features in many of her YouTube videos, the comments left under them suggest not all viewers are entirely comfortable with Danielle’s work.

“You’re 13, stop it. Have a childhood while you can,” wrote one below a video uploaded on Sunday.

Children’s charity the NSPCC warns that even in the short term, there is no way of controlling what happens to an image once it is on the net.

“Parents should be aware there can be negative consequences of children sharing pictures of themselves on social media, as they will never be able to control where those images go,” said a spokeswoman.

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Trading mistake#3: Not being accountable

Hooray! My tech problems yesterday are resolved, so I am able to post again. A big thank you to Justin for jumping in and posting part 2 of our 5 part trading mistake series. As a recap, the series looks like this: 

Today we are on Mistake #3, the mistake of not being accountable. Having spoken to a group of around 70 or so traders and aspiring traders over the last three days in Dubai I have been once again convinced of the value of this site. Understanding fundamentals is so key to trading and the breakout in Gold, which was clearly signalled with the Fed’s leaning towards a cut last night, was a trade I was pointing out to the group I was speaking to last night. The fundamentals, not the technicals, were going to lead the breakout or otherwise of Gold on the 1350 level.  This is where ForexLive.com is so valuable, the constant fundamental analysis of the team here and not to mention our regular contributors who add their valuable market wisdom to our proverbial pot. It was good to be flying the Forexlive.com flag as a free, fundamental resource for retail FX traders. 

When trading becomes gambling

I was also convinced of this trading lesson, the mistake of not being accountable. From the person who was many thousands out of pocket on open wheat positions to the person long and loaded into Gold, before the Fed meeting. Both asking me for direction and advice with a slight frenzied feel. It was uncomfortable to witness people under strain with large positions they are not sure to hold, but are unequally unsure about whether to close. When trading becomes gambling then hopetimism followed by the inevitable crash. Now, don’t think I am one to pour scorn on those who have made these errors. Oh no, I feel the pain and I have been there. I am just a voice in the desert saying, put your trading house in order. Let me show you how. And today, here is lesson three, find some accountability.

Mistake #3 Not being accountable

When I started learning to trade, back in 2009, I did it from the internet. It was a nightmare of a process. You would be hit by a barrage of multiple factors: trading robots, internet forums with ‘experts’ telling you how to trade, people insulting other people, and internet marketers touting for your business more than your progress. It can take a while for the fog to clear. In fact, you may still be in that confusing position. One of the lessons that I have learnt during that time is that accountability is a great tool in helping your progress as a trader. There is something strangely powerful in just having to articulate your current trading state to another person. It makes you own your mistakes in a personal way, puts perspective on your success and provides greater clarity on your solutions too. So, can I encourage you to keep greater accountability with your trading? Here are four ways: 

  1. Find a FX trader who you can be accountable to. Why not go through each other’s trades in the last month and ask each other questions about that record. Articulating your trading can help flag a problem and reinforce good habits that are working. Ideally this will be a person who has years pf experience in the market and can teach you how to marry fundamentals, technical and sentiment together. 
  2. If you can’t find someone to help you in this way, keep a trade journal and then make some comments after each trade. I find this less effective than speaking to another person, but you will know your own best learning methods
  3. This will depend on the nature of your finances and personal relationships, but have a close friend or family member you are accountable to if you are struggling with blowing up your trading accounts. Why not give them an equity figure you will start demo trading with if you hit a certain level. Having a ‘think-again’ equity level could help stop the rot before it eats too much capital
  4. Consider getting a group of FX traders to meet in your area. Could you have a coffee shop meet up once a month or once a quarter? Learning online is good, but there is no replacement for face to face contact. I don’t know about you, but when I meet someone face to face I find that a far more helpful experience than just meeting someone online. 
trading mistakes

One gentleman brought his wife along to our seminar last night as his own accountability partner. I confess that I was jealous as this good lady sat through 3 hours of me talking about intermarket analysis, option levels , flash crashes and a trading routine; all for her husband so he could involve her as his accountability partner. A true  labour of love ! Here was a man prepared to be honest with his trading, himself, and his family. I am confident for him. He has made a good start to being accountable. What accountability do you have? How are you going to get it? I have a number of traders who I invite to contact me and let me know about their progress. Why? Simply because the articulation of our trading can sometimes be the first step to addressing, changing and ultimately overcoming our challenges. All without the trolls, weirdo’s and closest psychopaths who like to jump out of the shadows behind the privacy of their keyboards and a wifi protected world. Tomorrow, is lesson 4 and I hope not to have any more technological problems then !


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Nomura says the bad news for euro is now priced in, comfortable being long

A piece from a Nomura note on the EUR/USD 

  • Seems likely the euro has priced in much of its relative growth weakness against the USD
  • “remember the investment adage ‘buy low, sell high’, it would be now in reference to the euro area growth cycle”
  • the worst of the EUR negative data has already been released 

Nomura says it stays long EUR

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